Guardians of time and excellence: Acetaia Giusti and the centuries-old secrets of Balsamic Vinegar of Modena
We delve into the art of Balsamic Vinegar of Modena with Acetaia Giusti, a tradition embracing more than 400 years with passion.
An interview with Massimiliano Ceresini, Marketing & Customer Experience Manager, allows us to explore the commitment of Acetaia Giusti in preserving the rich heritage of Italy’s oldest family of vinegar makers.
From the different varieties of Balsamic Vinegar of Modena to the secrets of how it is aged, we are guided through the world of unique flavours bestowed upon us by this Italian treasure. Also, thanks to this interview we will discover gourmet gift ideas for Christmas and the meticulous attention of Acetaia Giusti in creating packaging that conveys elegance. An invitation to be charmed by the magic of the flavours of the house founded in 1605.
Massimiliano, tell us something about the commitment of Acetaia Giusti to preserve the long tradition of high-quality Balsamic Vinegar of Modena?
For over 400 years we have been following the tradition of the Giusti family with passion, commitment and consistency, producing quality Balsamic Vinegar of Modena that derives from respect for the rules laid down by our ancestor Giuseppe Giusti in 1863: careful selection of raw materials, care for the barrels in which the product is aged (we also have barrels dating back to the 1700s and 1800s) and respect for the time needed for the product to mature its extraordinary organoleptic properties.
What variations of Balsamic Vinegar do you offer? Can you explain how ageing affects the flavour and properties of each variety?
Barrel ageing is a fundamental factor in defining the organoleptic properties of the product: the longer the liquid stays in contact with the barrel, the more it is contaminated in terms of aromas and fragrances. Furthermore, it is important to consider that the older the barrel, the more intense the aromas and character transmitted to the Balsamic Vinegar and that each wood can lend the product distinctive qualities: chestnut, rich in tannins, provides the classic brown colour; cherry sweetens the flavour; juniper gives the resinous essence, and oak the typical vanilla scent. For us, all these variables translate into a range with products that are also very different from one another: for example, there are five Balsamic Vinegars of Modena PGI in our most iconic collection, the Collezione Storica, that differ profoundly from one another because obtained using different recipes and ageing processes.
What recipe or use do you recommend bringing out the best in high-quality Balsamic Vinegar of Modena in recipes?
Balsamic Vinegar of Modena lends itself to a wide and varied use as it is ideal to complete a dish or turn it into something totally new and unexpected. Depending on the type, it may be perfect on a caprese, on raw vegetables, with fresh or mature cheeses, on stuffed pasta and risottos, on roast beef and boiled meats, but also on smoked salmon, on fresh fruit or as a garnish on desserts like ice cream or Panettone. We also propose it as an ingredient in mixology to create original and enveloping cocktails: the only limit is imagination and the desire to experiment…
Balsamic Vinegar of Modena is often favoured as a precious gift for Christmas. Some tips to guide us in our choice
Among our collections, the all-new wooden boxes are a perfect choice if looking for a prestigious and eye-catching gift: different combinations of our most representative products for a unique experience through the various shades of Balsamic Vinegar of Modena. For a gourmet gift, we recommend the Panettone with Balsamic Vinegar of Modena, a pastry speciality where our Balsamic Vinegar is first used in the dough, then to macerate the raisins, making them more aromatic, and then added in the form of cream in the filling.
Your company takes great care of the packaging: what is the secret to making it suitable for both luxury gifts and a special present?
We take great care over every detail, from the graphics to the choice of materials and the attention to printing techniques, with the aim of making the packaging a worthy container for the precious liquid, capable of communicating ‘premiumness’ and generating emotions both for those buying the product and for those receiving it as a gift.
Where can we buy the Aceto Balsamico Giusti and the many products you offer?
Our products are available from the most prestigious Department Stores and speciality food shops. We also have direct sales through our e-commerce, giusti.com, and the Giusti Boutiques in Modena, Bologna, and Milan: the latter are true experiential spaces, where you can retrace the history of our brand, learn about the many facets of Balsamic Vinegar through tastings, and discover the entire range.
What would the company founder say today to a customer choosing Aceto Balsamico Giusti as a Christmas present?
To gift a bottle of Aceto Balsamico di Modena Giusti means placing on the table a piece of Modena’s culinary tradition with a touch of all-Italian lifestyle: choose the product you feel most in line with the person you would like to give it to, explain the story behind this precious liquid and, most importantly, enjoy yourself together experimenting with new combinations!
The Giusti Team would like to wish everyone a Merry Christmas.